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Our Audience

Millions of people frequent our tagged social media pages, which include the blogs, videos, photos, podcasts, and more that share a common tag (i.e. categorical) term– all in one place. Here’s a little about the folks we serve*:

Who are they?

• Over half are between the ages 18 and 34
• Over half make above $30K a year

How do they use the Web?

• 89% have a high-speed connection at home
• 74% say in a given day they’re online “many times” or “constantly”
• 49% publish a blog or online journal
• 53% upload photos
• 67% who publish or upload tag their media
• 65% say their favorite news source is online

Do they still watch television?

• 47% have premium digital cable
• 55% subscribe to a premium TV-channel package
• 23% use a DVR/Tivo-type digital TV-recording device

Do they like technology?

• 57% purchase music online
• 60% take photos with their phones
• 36% surf the Web with their phones
• 35% listen to music with their phones

What do their households buy?

• Organic food (50%)
• A gym membership (40%)
• A frequent-flyer account (43%)
• A videogame console (56%)
• An mp3 player (78%)

*information based on a Technorati user-survey 04/2007

Research and Articles

White-papers/Downloads

• The Manifesto on Monday Morning from Ogilvy & Technorati
• Who Blogs? from Advertising Age/Pew Internet & American Life Project
• Why There's No Escaping the Blog from Fortune Magazine
• Teen Content Creators and Consumers from PEW Internet & American Life Project
• 28% of Online Americans Have Used the Internet to Tag Content from PEW Internet & American Life Project
• Data Memo RE: Politics Online from PEW Internet & American Life Project
• Online News from PEW Internet & American Life Project
• Data Memo RE: The state of blogging from PEW Internet & American Life Project
• Bloggers from PEW Internet & American Life Project
• Understanding Influence, and Making It Work For You: A CNET Networks Study

Links

• Time Magazine: 25 Sites We Can't Live Without
• Chicago Tribune: Tag, You're It to Advertisers
• iMedia: CNET Study: Demystifying Influence from iMedia Connection
• Technorati: The State of the Live Web
• Time Magazine: Searchlight for the Blogosphere
• Wired Magazine: Technorati: A New Public Utility
• Paul Gillin: The New Influences
• iMedia: Conversational Marketing in 2 Mins.