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  • Author unknown

    Windows XP Users Actually Love Vista... If They Think It's Something Else [Windows]

    http://gizmodo.com/5028903/windows-xp-users-actually-love-vi...
    130 days ago in Gizmodo, the Gadget Guide · Authority: 22,673

    Microsoft has a secret new operating system they're showing to XP-using Vista haters, reports Cnet's Ina Fried. Codenamed "Mojave," over 90 percent of the focus groups in San Francisco loved it, with at least one moved to effuse, "Oh

  • Author unknown

    Microsoft маскирует Vista под именем Mojave

    http://staforce.wordpress.com/2008/07/28/mojave/
    126 days ago in Windows News ● Новости о Windows · Authority: 3

    Опубликовал loginvovchyk на Понедельник, Июль 28, 2008 Блоггер Инна Фрид (Ina Fried) утверждает, что Microsoft удалось переманить пользователей XP на сторону Vista с помощью довольно старого трюка. Небольшой группе клиентов в Сан-Франциско дали возможность «поиграть» с новой версией Windows под кодовым названием Mojave. После этого, участников инициативы попросили поделиться своим мнением о новом продукте. Реакция оказалась на 90% положительная. Люди были приятно удивлены тем, что увидели. И тогда Microsoft призналась, что они на самом деле использовали Vista.   Пока непонятно, как Microsoft намерена использовать эти данные (все высказывания опрошенных записаны на видео) для продвижения Vista. Нет сомнений в том, что проект Mojave поможет фирме рассказать настоящую историю системы. Некоторые руководители уверены, что негативный образ новой ОС был создан средствами массовой информации. Mojave станет прекрасным способом доказать пользователям, что, на самом деле, данный продукт прекрасно работает. Очень жаль, что Microsoft не сумела раньше предотвратить возникновение столь негативного имиджа у Vista. Запись была сделана в Понедельник, Июль 28, 2008 в 15:46 и находится в рубрике Windows Vista. Помечено: Mojave. Вы можете следить за любыми ответами к этой записи через RSS 2.0 поток. Вы можете написать ответ, или уведомление с вашего сайта.

  • Photo of fyeomans

    Does Vista Suck if it is Not Vista?

    http://fyeomans.wordpress.com/2008/07/25/does-vista-suck-if-...
    129 days ago in FredSpace · Authority: 3

    Interesting post over on Ars Technica - Microsoft does a blind test with Windows XP users, telling them that they are testing a new OS. It is really just Vista. And the overwhelming majority are impressed. As I have said frequently before - Vista’s problems are (for the most part) not technical - they are marketing and perception. It reminds me of a term from (I think) Tom Peters in Thriving on Chaos - “relative percieved product quality”. It is not the true qualty that drives consumers, it is all about perception.

  • Author unknown

    Microsoft sends a Technician over to your house and Installs Vista, works out the kinks and bugs over two years and then...

    http://www.thisisnotacommunity.org/pivot/entry.php?id=158
    129 days ago in This is Not A Community - The Banned of Lum The Mad · Authority: 1

    Microsoft lies to XP usersβ€”and they start to love Vista n about two weeks, Redmond has managed to turn a marketing idea into something that may just shock you. Microsoft blogger Ina Fried is reporting that Microsoft managed to trick XP users in San Francisco into loving Vista simply by telling them a small fib. The company told these users that they were using a new version of Windows, codenamed "Mojave." When asked about their experience with using Mojave, over 90 percent said they were impressed with what they saw. Then Microsoft told them they had been using Vista all along. The company hasn't figured out how it will use this to market Vista (the company has video footage of users exclaiming "wow!" and so on), but the Mojave project will likely help in Microsoft's plan to tell the "real Vista story." This is some real ammo here: these are XP lovers saying they love Vista, not just more Microsoft employees giving statements to sell the software giant's latest operating system. Bill Veghte, Microsoft's senior vice president of Online Services & Windows Business Group and the man who recently outlined the Windows roadmap, strongly believes that Vista's negative opinion by many users is due to poor perceptions created by the media, from Apple's anti-Vista ads to many journalists spewing Vista hate because it brings in the hits. Mojave is a perfect example of thisβ€”to an extent. Microsoft has time and again admitted that Vista has its problems, but has also emphasized that the majority of problems have been fixed. What's your take on the Mojave story? --------------------------- The Mojava story is more about how long it took MS to get a version of Vista that if installed by a professional MS employee and installed on high powered computers, users like it. So when MS buys me a new PC and installs a free copy of Vista for me, I'll love it too.

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