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Greenwashing
http://donklephant.com/ 2008/ 07/ 25/ greenwashing/
Green (i.e. environmentally friendly) products are no longer on the fringes of consumer options. They’re mainstream. In fact, “being green” has turned into such a marketing plus that companies are using green language to promote products that aren’t at all environmentally sound. As a result, consumer groups and government bodies are working to combat fraudulent greenness. How can you tell if your “green” product isn’t green at all? You can begin by being aware of the six sins of greenwashing (how long before greenwashing makes the dictionaries?). Those sins are pretty obvious when you think about them.
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